About Us





Special Event Merchandising currently owns a 450sqm warehousing facility in the Melbourne metro area. This allows us to store customers’ products in a secure area until ready for despatch.

The warehouse has 24 hour security monitoring and is purpose built to meet the needs of our company and our customers.

SEM has ten fully dedicated portable merchandise stands (pictured above) all totally fitted out with apparel and other merchandise fixtures and fittings. We also carry enough additional fixtures, including wall panels to fit out over 400sqm of marquee or internal floor space.

If you would like to rent any event infrastructure from us please either contact us on (03) 95693055 or alternatively email us at  This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Special Event Merchandising


Special Event Merchandising (Aust) Pty Ltd is a dynamic event merchandise company. We are a wholly Australian owned company that has been operating in the event merchandise business for over twenty years. Our key personnel have each accumulated over thirty year's experience within the industry. Listed below are a few of the large number of events that we have merchandised over the years.


  • Thirteen Australian Formula One Grand Prix’s in both Adelaide and Melbourne
  • Every Motorcycle Grand Prix from 1989 to current
  • Every World Superbike Championship held in Australia
  • World Police and Fire Games
  • 2013 Australian International Airshow - Avalon, Australia
  • 2013 Australian Masters Games - Adelaide, Australia
  • Melbourne 2006 Commonwealth Games Official Venues Concessionaire
  • 2005 World Masters Games - Edmonton, Canada
  • 2002 World Masters Games - Melbourne, Australia
  • World Fire-Fighters Games - Liverpool, England


SEM are the "complete merchandise company" handling every step from initial concept to design, manufacture (both local and imported) through to wholesale and on-site retail.

Our experienced team of internal and external design and development personnel specialise in creating a unique range and image for each event.

In 2009 SEM completed the building of 2 warehouses in which all production processes can be conducted to the highest standard.

We are also able to draw from a 110,000-sq. ft. warehouse stocked with a full range of blank merchandise and deal directly with overseas factories, eliminating lengthy delays with indent orders. This ensures that we can maximise the potential of every event guaranteeing quick turnaround times.

The multi-tiered quality control program in place maintains the highest standard of quality throughout every step from design to point of sale.

SEM also caters for event staff, officials, marshals and volunteers creating uniforms that stand out in the crowd. There is everything from headwear to aprons.

If you would like to utilise our industry specific knowledge to help promote your company, why not have a look at our promotional company BBranded By SEM. Simply click on the Promotional Products button at the top of this page!



BBranded by SEM

BBranded by SEM is a division of SEM (Australia) and are the “complete promotional company” handling every type of uniform (both local and imported) from work wear through to corporate wear, servicing the hospitality, medical & building industries as well.

Our experienced and enthusiastic team of internal and external design and development personnel specializes in creating a unique range for each client.