Est. 1991

The Australian round of the Superbike World Championships

held at the stunning Phillip Island Grand Prix Circuit, offers unsurpassed motorcycling action over three exciting days.

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Special Event Merchandising were originally provided the merchandise rights for the Australian round of the World Superbike Championships in 1991. We have worked closely with the event organisers, as well as international licensees for team stock, to offer customers a complete merchandise experience. Like many of our events, SEM design, produce, wholesale and retail the complete range of official merchandise. In addition to the official merchandise, Special Event Merchandising also designed and supplied all uniforms, apparel and headwear for the event officials and volunteers.